Media and Communications

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Objectives

In this subject, you'll be introduced to the dynamic world of the media and associated industries, and their influence on society and the individual.

Through a combination of theory, application and practice, you will emerge with a greater understanding of how the media works and an ability to design and produce a range of media products.

Course outline

Semester 1

  • Media literacy, media representation, film language, genre theory, audiences
  • The story of film: from silent movies to blockbusters
  • Film marketing and advertising: the trailer and film poster

Semester 2

  • Journalism and the newsroom: online and broadcast
  • Marketing and communications: traditional and new media advertising forms, brands and bran identity and public relations.

Assessment

Assignments: 25%
Major project: 20%
Exams: mid year 20%; final 30%
In-class tasks and participation: 5%